By Maliha Rehman “Retail today has to go beyond clothes. It has to deliver experiences,” Shamoon Sultan, …
‘Experiencing’ the all-new Khaadi Experience in Lahore
A show in Paris is a show in Paris – it is not Paris Fashion Week
By Maliha Rehman This past weekend, the Asian Institute of Fashion Design (AIFD), part of the Iqra …
Lajwanti crosses borders along with Jacqueline Fernandez – but what does it mean?
By Maliha Rehman “Fashion is, perhaps, one of the softest, most intimate of shared common dreams and …
The MNR flavor comes to Karachi!
By Maliha Rehman At a time when Pakistani fashion has more or less relegated itself to the …
Real Hydration! POND’S Super Light Gel – A Review
A hydrating gel that really does moisturize well! As the year draws to an end, there’s the …
The Random ‘Year That Was 2022’ Gloss Etc Awards
By Maliha Rehman It was the best of times, it was the worst of times, wrote Dickens. …