By Maliha Rehman
At Emraan Rajput, Eid tends to be an exciting affair.
While the Pakistani fashion industry predominantly focuses on womenswear, with collections ranging from ‘luxe lawns’ to embellished formals and semi-formals, Emraan Rajput keeps his eyes focused on the sartorial realm for men. The designer’s Eid collections always tend to be extensive and very varied. There are understated kurtas and shalwars, more embellished formal sets and then, a dash of bling for men who want to make a statement.
Throughout, the aesthetic is sophisticated, well-balanced, standout without being gaudy. This is something one appreciates about Emraan Rajput: the designer has mastered the balancing act between creating high-fashion menswear that catches the eye without letting it become too loud or effeminate.
A case in point is the capsule line Bahisht, part of the 2025 Eid-ul-Fitr lineup. The collection consists of kurtas and shalwars as well as kurtas and pants that rely entirely on neat, well-cut silhouettes. Sharply cut Mandarin colors and button details are standout features, complemented by premium fabric. Colors are subdued; dominated by white, black and shades of brown.
The capsule line Musarrat is more formal, featuring kurtas, pants and shalwars in fine, embroidered fabric. The color palette is refined, running the gamut from sober beiges and browns to classic blacks, whites, navy blues and greens. With the option of prince coats, this collection is very appealing, very sophisticated and particularly enticing with men hoping to utilize their Eid wardrobes in the wedding season that swings in immediately afterwards.
The Muqabil lineup is very luxe. The palette ranges from austere browns, whites and blacks to pops of yellow, blue, maroon, pink! embellishments vary, from kurtas composed from embroidered fabrics to very formal designs embroidered with thread and mirror-work. It’s standout Eid-wear and certainly, wedding-wear.
“We have customers who have varying tastes,” says the designer. “Men have gotten increasingly choosy in terms of colors and designs. A lot of men are now preferring embroideries and more experimental colors because the clothes can be used for Eids and weddings.”
Quintessentially, the finishing is very, very neat and the cuts, impeccable. This is something that one can count on from Emraan Rajput!
What do you think?