Eid’s looking good, at Emraan Rajput’s

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By Maliha Rehman

A minimalistic, crisp men’s kurta shalwar cannot be underestimated. It may look simple but expertise and a sound understanding of cuts is essential to perfect the fit, the shape, the right fall of the fabric.

A menswear designer who lacks this know-how may try to accentuate a kurta shalwar with the aid of luxurious fabrics and embroideries. But a lopsided collar or untidy, oversized silhouette cannot be hidden away. Only the most diligent menswear designers, with an eye for subtle embellishment, color and cut are able to create menswear that makes a statement without being too flashy. Emraan Rajput is one such designer. Within Emraan’s atelier, menswear is refined rather than ostentatious, the colors are subtle and masculine, embellishments and patterns are elegant rather than loud and overwhelming.

Over the years, Emraan has attracted in a clientele that appreciates his eye for this subtlety. They come to him for their casual kurta shalwars and the more embellished sherwanis, waistcoat, kurta, pajama sets for weddings and for Eid.

This Eid, for instance, the Emraan Rajput selection of festive-wear ranges from luxurious men’s Eastern-wear in solid colors to tone-on-tone embroideries on luxe fabrics to vibrant, embellished options. Kurtas come paired with a classic shalwar or a sleek trouser and fitted jackets accentuate some of the designs.

The extensive collection is subdivided into categories, offering options for Eid as well as the slew of weddings that tend to follow right afterwards. MHM Official has photographed the Fitrat line while Daud Malik has photographed Nigehban, Shabestan, Humsafar and Deedar-e-Yaar.

Nigehban line exudes luxury with the aid of fine fabrics, embroideries and a palette that ranges from stately white, black and navy blue to bursts of fuchsia, yellow and olive green. The embroideries worked down the length of shirts vary from delicate floral patterns to vivacious filigree, making this a very formal line aimed towards men who want to stand out.


At the other end of the spectrum, the Shabestan line is dominated by solid colors in classic masculine shades. The embroideries and tone-on-tone with kurtas paired with straight, sleek pajamas.

The Fitrat capsule collection is very minimal. The focus is on the cut of the design with embroideries kept to a minimum and buttons usually added in for details.

Similarly, the details within Humsafar are very subtle – a single colorful border or buttons amping up a kurta shalwar or pajama set in a dark, masculine hue. This line is composed entirely from pure Boski fabric with jackets and waistcoats paired with some of the suits.

Lastly, the elegant Deedar-e-Yaar stands out with the aid of embroidered paper cotton fabric in somber, solid hues further worked with hand embroideries entirely done by the team of artisans working in the Emraan Rajput studio.

It’s a diverse lineup, entirely aimed towards the sartorial preferences of the Pakistani man – a market that Emraan Rajput understands very well. Designs that are understated, stylish, without trying too hard – Eid’s looking good over at Emraan Rajput’s. It always does.

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Eid’s looking good, at Emraan Rajput’s