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English Vinglish – how the post-colonial obsession with English extends within Pakistani celebrity culture
Pakistani social media was aghast all through last week, riled by a video floated out by the owners of a restaurant in Islamabad, Café Soul by Cannoli. Declaring that they...
Eid’s looking good, at Emraan Rajput’s
By Maliha Rehman A minimalistic, crisp men’s kurta shalwar cannot be underestimated. It may look simple but expertise and a sound understanding of cuts is essential to perfect the fit,...
Defining dress codes for the Pakistani man
By Maliha Rehman The business of men’s fashion is an important one, even an essential one – but it is one that often gets sidelined by the spotlight, in Pakistan....
The Salon That Has Everyone Talking
By Maliha Rehman About three months ago, Paragon Salon – a salon network based in the Punjab – opened its fifth branch in Lahore’s DHA area. Helmed by partners Ali...
Style-spotting: Top celebrity looks for Eid-ul-Adha 2024!
By Maliha Rehman Eid-ul-Adha in Pakistan this year was hot and humid and certainly not ideal for dressing up! Kudos to these celebs, then, for braving the heat and putting...
Hussan Ara Mansion: Mohsin Naveed Ranjha mixes wedding-wear with the rustic splendor of Karachi’s age-old havelis
By Maliha Rehman Inside Mohsin Naveed Ranjha’s ‘Hussan Ara Mansion’, model Sadaf Kanwal is framed within the borders of a dilapidated window. Resplendent in glittering, heavily embellished bridal-wear, she stands...
Style-spotting: Here’s what’s trending this summer!
By Maliha Rehman There’s one key word intrinsic to summer fashion: comfort. You can’t possibly put your best foot forward while you’re sweating buckets. Fashion in the long, hot, Pakistani...
A Vision For Telling Stories
By Maliha Rehman In a world where content is king and untold stories are communicated through the dynamics of the lens, Naveed Amjad seems to be at the very helm...
A ‘roar’ing success – Emraan Rajput designs for Danish Taimoor in Sher
By Maliha Rehman One of the year’s most-watched dramas. One of the country’s biggest stars. And one of Pakistani fashion’s most exciting names. The drama Sher on ARY Digital, with...
Men’s shoes getting a high-end touch in a one-of-a-kind brand-model collaboration – Logo x Hasnain Lehri
By Maliha Rehman The realm of men’s footwear is a long ignored one in Pakistan. Brands tend to follow staid, commercially friendly lines. A man wanting to make an avant-garde...
Khaadi comes back – hopefully, for good!
By Maliha Rehman A new store, a new logo. A little more than five months ago, high street heavyweight Khaadi had gone through a transformation. The brand’s longstanding logo for...
Forget the Awards Red Carpet, come check out HSY’s swingin’ party
It was a weeknight in Lahore but the city was swinging. A hitherto unassuming building in Lahore’s Gulberg area was emblazoned with lights and a familiar logo shone out. HSY,...
Timelessness at Bridal Couture Week: ‘Zeenat’ by Umsha by Uzma Babar
The 18th edition of this year’s Pantene Hum Bridal Couture Week boasted plenty of showstoppers – but the star power exuded in Umsha by Uzma Babar’s show was in a...
‘Tis the season for lawn! Inside Ansab Jahangir’s Lawn 2021 Launch Party!
A flurry of colors were splayed out on a picturesque garden by the sea at Karachi’s Beach Luxury hotel. Lawn launch parties do tend to be colorful affairs. Speaking from...
Met Gala inspo, via Pakistani fashion!
By Maliha Rehman Every year, the Met Gala takes over social media – and how can it not? The annual event organized by Vogue for raising funds for the Metropolitan...
‘Tis the season to spin Silken Dreams
With the winter festive season right around the corner, and lockdowns trying to slink their way out of our lives, most fashion aficionados are feeling the need for a wardrobe...
Inside Farah Talib Aziz’s Karachi Flagship Store Launch
By Maliha Rehman Circa, 2016, I met designer Farah Talib Aziz for the very first time. She was operating from the basement of her home at that time, racks clustered...
Scanning the Pakistani Fashion Show calendar for Autumn/Winter 2021
By Maliha Rehman This used to be fashion week season merely two years ago. The weather would begin to get slightly nippy and social media would be clustered with...
Sartorial statements and Pehlwani – Mohsin Naveed Ranjha’s Sheranwal Bagh
By Maliha Rehman The men stand in their crisp kurtas and pajamas with two scantily-clad pehlwans grappling with each other in the background. This is Sheranwala Bagh, one of Gujranwala’s...
Mohsin Naveed Ranjha’s Makhfi – regality and history spun into an unstitched line
By Maliha Rehman Old-world beauty and the bittersweet tale of a princess hiding behind her poetry forms the inspiration for designer Mohsin Naveed Ranjha’s latest luxury unstitched collection, symbolically titled...


























