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Livin’ la vida loca, 2021! Here’s how celebrities celebrated the New Year!
A new year, a new beginning; but not really. We may have ranted endlessly about how disastrous 2020 had been and may have cheered that the year was finally ending,...
A show in Paris is a show in Paris – it is not Paris Fashion Week
By Maliha Rehman This past weekend, the Asian Institute of Fashion Design (AIFD), part of the Iqra University, Karachi, set a new precedent by showcasing the work of its graduating...
‘Experiencing’ the all-new Khaadi Experience in Lahore
By Maliha Rehman “Retail today has to go beyond clothes. It has to deliver experiences,” Shamoon Sultan, founder of Khaadi tells me. I am standing with him inside a four-storied,...
Eid’s looking good, at Emraan Rajput’s
By Maliha Rehman A minimalistic, crisp men’s kurta shalwar cannot be underestimated. It may look simple but expertise and a sound understanding of cuts is essential to perfect the fit,...
Omega celebrates in Karachi with a grand Suhoor night!
From the moon to the deep sea, from adventurous escapades with James Bond to oozing glamor on the wrists of renowned international celebrities, from red carpets around the world to...
TV’s hottest new hero, under the ‘ER effect’ – Emraan Rajput x Shuja Asad
Designer Emraan Rajput and Pakistan’s top tier of male celebrities make a hit combo. He has a knack for dressing them well and they trust him impeccably. A quick scan...
Style-spotting: Top celebrity looks for Eid-ul-Adha 2024!
By Maliha Rehman Eid-ul-Adha in Pakistan this year was hot and humid and certainly not ideal for dressing up! Kudos to these celebs, then, for braving the heat and putting...
Soft, savvy linens for the summer: Era by Emraan Rajput Volume II
Edgy and easy breezy, Era by Emraan Rajput is fast fashion that masters the balance between luxe designer-wear and the high street. The second edition of the fast fashion line...
MARIA. B Celebrates Pakistan’s Unsung Heroes This Independence Day With “Aam Log, Khaas Kahaniyan”
A Pakistani brand with nationalistic pride at its heart! This Independence Day, MARIA.B, one of Pakistan’s foremost fashion brands, steps beyond the runway to honor the extraordinary spirit of ordinary...
Sartorial statements and Pehlwani – Mohsin Naveed Ranjha’s Sheranwal Bagh
By Maliha Rehman The men stand in their crisp kurtas and pajamas with two scantily-clad pehlwans grappling with each other in the background. This is Sheranwala Bagh, one of Gujranwala’s...
Fahad Hussayn’s ‘Lawndemic’ endemic
By Maliha Rehman It’s a ‘Lawndemic’ over at designer Fahad Hussayn’s studio. That’s a great title for a collection of out-of-the-box, crazy, artistic prints. Then again, Fahad has always had...
Fashion Spat: Nabila, Fatima Nasir … and an ‘Ichra’ looking hairpiece!
By Maliha Rehman In the clustered world of social media, sometimes all you have to do is stumble upon a series of comments to uncover rifts and controversies. There was...
English Vinglish – how the post-colonial obsession with English extends within Pakistani celebrity culture
Pakistani social media was aghast all through last week, riled by a video floated out by the owners of a restaurant in Islamabad, Café Soul by Cannoli. Declaring that they...
Forget the Awards Red Carpet, come check out HSY’s swingin’ party
It was a weeknight in Lahore but the city was swinging. A hitherto unassuming building in Lahore’s Gulberg area was emblazoned with lights and a familiar logo shone out. HSY,...
The Lux Style Awards Fashion Nominations 2021 – and predictions about who is going to win
By Maliha Rehman The Lux Style Awards (LSA’s) complete two decades this year and by all means, this should have meant a grand celebration honoring memorable moments and the awards’...
Five Pakistani Fashion ‘statements’ that need to go!
By Maliha Rehman Pakistani fashion tends to bandwagon, to fixate on a single style or trend and then, to dabble with it repetitively. To the point that it becomes boring....
Met Gala inspo, via Pakistani fashion!
By Maliha Rehman Every year, the Met Gala takes over social media – and how can it not? The annual event organized by Vogue for raising funds for the Metropolitan...
‘Tis the season to spin Silken Dreams
With the winter festive season right around the corner, and lockdowns trying to slink their way out of our lives, most fashion aficionados are feeling the need for a wardrobe...
The Random ‘Year That Was 2021’ Gloss Etc Awards
By Maliha Rehman Some would think that not much happened in 2021 – but then again, so much did. With the world somersaulting between highs and lows of the coronavirus...
A Vision For Telling Stories
By Maliha Rehman In a world where content is king and untold stories are communicated through the dynamics of the lens, Naveed Amjad seems to be at the very helm...


























