2020’s most significant fashion trend: Face Masks
With a virus running rampant, you may not have thought about your wardrobe for a while. But it’s likely that you’ve mulled over what face mask to use. The accessory...
The Salon That Has Everyone Talking
By Maliha Rehman About three months ago, Paragon Salon – a salon network based in the Punjab – opened its fifth branch in Lahore’s DHA area. Helmed by partners Ali...
Jugnu, the firefly – shining some light on Pakistani pret!
By Maliha Rehman In the run-of-the-mill, dreary landscape that now masquerades as ‘Pakistani fashion’, there are a few designers that one is thankful for. This rapidly depleting motley crew is...
The Lux Style Awards 2023: Here’s who ruled the red carpet!
By Maliha Rehman The red carpet at the 22nd Hum Lux Style Awards was not just star-studded – it was also packed with some very cool fashion statements. A lot...
Style-spotting: Here’s what’s trending this summer!
By Maliha Rehman There’s one key word intrinsic to summer fashion: comfort. You can’t possibly put your best foot forward while you’re sweating buckets. Fashion in the long, hot, Pakistani...
Imperial Tutorial College’s Open Day places focus on cultivating a skilled student body for Pakistani fashion’s landscape
By Maliha Rehman The Open Day recently organized by the Imperial Tutorial College (ITC), Karachi, was attended by an impressive number of young students aspiring to build their careers in...
OMEGA celebrates at the Paris Olympics 2024
Sports, star-power and one of the world’s most celebrated, most iconic watch brands. It was an exciting time for Paris while the Olympic Games 2024 were underway and at the...
Mohsin Naveed Ranjha’s Makhfi – regality and history spun into an unstitched line
By Maliha Rehman Old-world beauty and the bittersweet tale of a princess hiding behind her poetry forms the inspiration for designer Mohsin Naveed Ranjha’s latest luxury unstitched collection, symbolically titled...
Emraan Rajput and Danish Taimoor Strike Again With Another Range of Bespoke Looks During US Tour!
From creating an aura in the hit drama Sher that people are still admiring to grooms and groomsmen pouring in, having getting inspired by Ayeza Khan’s brother’s wedding, there is...
Eid’s lookin’ festive at Asifa & Nabeel!
By Maliha Rehman ‘Tis the season for Eid exhibits. Many of us are on the lookout for that elusive Eid suit, the kind that merges a pretty aesthetic with distinctive...
Kamli – Sarmad Khoosat’s cinematic masterpiece
By Maliha Rehman Kamli wanders through winding paths on musty hillsides, she zigzags through ancient trees with wizened trunks, she spreads her hands in abandon on the peak of a...
The Curious Case of Fashion’s Sleeping Beauties
The coronavirus has slowed life down and turned timetables topsy turvy. There are many of us who slept through the day during the early weeks of lockdown. We’ve all become...
Timelessness at Bridal Couture Week: ‘Zeenat’ by Umsha by Uzma Babar
The 18th edition of this year’s Pantene Hum Bridal Couture Week boasted plenty of showstoppers – but the star power exuded in Umsha by Uzma Babar’s show was in a...
‘Tis the season for lawn! Inside Ansab Jahangir’s Lawn 2021 Launch Party!
A flurry of colors were splayed out on a picturesque garden by the sea at Karachi’s Beach Luxury hotel. Lawn launch parties do tend to be colorful affairs. Speaking from...
Shamaeel Ansari’s ‘Saaz’ – to the tune of fierce, beautiful music
Shamaeel Ansari’s aesthetic has always been a fierce one. For 34 odd years, the designer has created clothes for the woman who loves looking beautiful but also wants to stand...
Inside Farah Talib Aziz’s Karachi Flagship Store Launch
By Maliha Rehman Circa, 2016, I met designer Farah Talib Aziz for the very first time. She was operating from the basement of her home at that time, racks clustered...
Scanning the Pakistani Fashion Show calendar for Autumn/Winter 2021
By Maliha Rehman This used to be fashion week season merely two years ago. The weather would begin to get slightly nippy and social media would be clustered with...
The evolution of the ‘Khaadi’ logo – and the evolution of Khaadi
By Maliha Rehman Why should a brand opt to reinterpret its 23 years long stronghold in retail by opting for a logo change? Why should Khaadi, in particular, do so,...
Men’s shoes getting a high-end touch in a one-of-a-kind brand-model collaboration – Logo x Hasnain Lehri
By Maliha Rehman The realm of men’s footwear is a long ignored one in Pakistan. Brands tend to follow staid, commercially friendly lines. A man wanting to make an avant-garde...
The ‘Random Year That Was 2025’ Gloss Etc Awards
By Maliha Rehman ‘Tis the season to hand out some completely random awards! Presenting the ‘Random Year That Was 2025’ Gloss Etc Awards, recognizing major achievements in Pakistan’s entertainment and...
Geo Entertainment Presents Eid Day 2 Special Telefilm – ‘Daadi Ka Daamad’
Keeping the spirit and tradition of Eid alive, Geo Entertainment brings on fun and drama in ...
Eid Edition: What to Expect Every Bakra Eid
By Sarah Shaukat On Bakra Eid, the roads get busy while houses get noisy with unlikely companions. ...
Lawn’s many insecurities
By Maliha Rehman The comments’ sections on social media can be very troubling. Uncensored and a reflection ...
Analyzing Raqs e Bismil’s trending tryst on Twitter – and why Imran Ashraf is fabulous at PR
By Maliha Rehman Actor Imran Ashraf Awan posted a Tweet on Tuesday, July 13th. His drama Raqs-e-Bismil ...
‘Dhoop ki Deewar’ makes you cry but you can’t stop watching
By Maliha Rehman ‘Dhoop ki Deewar’ is not for the weak at heart. The web-series is not your ...
The Hum Style Awards and the strange case of Red Carpet Fashion
By Maliha Rehman You’d think that we’ve never had a red carpet affair before in Pakistan. You’d ...
Countdown to Kashmir Hum Style Awards 2021: Here’s a sneak peek!
By Maliha Rehman The Hum Style Awards (HSAs), I feel, have been quite adept at sidestepping the ...
Father’s Day Special: Just Pakistani Dad Things We Can All Relate To
By Sarah Shaukat Growing up in a desi household means that you’re likely to encounter some of ...
‘Qayamat’ and ‘Chupke Chupke’ star Sidra Niazi: “I started off with small roles so that I could learn and less people would notice if I mess up!”
By Maliha Rehman Sidra Niazi has a small smattering of acting roles to her credit – but ...
How TV Drama Narratives Could Have Dragged Less with a Single, Decisive Plot Twist
By Haddiqua Siddiqui It is the year 2021; Ashar and Khirad are hanging out in their garden, ...