2020’s most significant fashion trend: Face Masks
With a virus running rampant, you may not have thought about your wardrobe for a while. But it’s likely that you’ve mulled over what face mask to use. The accessory...
The Salon That Has Everyone Talking
By Maliha Rehman About three months ago, Paragon Salon – a salon network based in the Punjab – opened its fifth branch in Lahore’s DHA area. Helmed by partners Ali...
Jugnu, the firefly – shining some light on Pakistani pret!
By Maliha Rehman In the run-of-the-mill, dreary landscape that now masquerades as ‘Pakistani fashion’, there are a few designers that one is thankful for. This rapidly depleting motley crew is...
The Lux Style Awards 2023: Here’s who ruled the red carpet!
By Maliha Rehman The red carpet at the 22nd Hum Lux Style Awards was not just star-studded – it was also packed with some very cool fashion statements. A lot...
Style-spotting: Here’s what’s trending this summer!
By Maliha Rehman There’s one key word intrinsic to summer fashion: comfort. You can’t possibly put your best foot forward while you’re sweating buckets. Fashion in the long, hot, Pakistani...
Imperial Tutorial College’s Open Day places focus on cultivating a skilled student body for Pakistani fashion’s landscape
By Maliha Rehman The Open Day recently organized by the Imperial Tutorial College (ITC), Karachi, was attended by an impressive number of young students aspiring to build their careers in...
OMEGA celebrates at the Paris Olympics 2024
Sports, star-power and one of the world’s most celebrated, most iconic watch brands. It was an exciting time for Paris while the Olympic Games 2024 were underway and at the...
Mohsin Naveed Ranjha’s Makhfi – regality and history spun into an unstitched line
By Maliha Rehman Old-world beauty and the bittersweet tale of a princess hiding behind her poetry forms the inspiration for designer Mohsin Naveed Ranjha’s latest luxury unstitched collection, symbolically titled...
Emraan Rajput and Danish Taimoor Strike Again With Another Range of Bespoke Looks During US Tour!
From creating an aura in the hit drama Sher that people are still admiring to grooms and groomsmen pouring in, having getting inspired by Ayeza Khan’s brother’s wedding, there is...
Eid’s lookin’ festive at Asifa & Nabeel!
By Maliha Rehman ‘Tis the season for Eid exhibits. Many of us are on the lookout for that elusive Eid suit, the kind that merges a pretty aesthetic with distinctive...
Kamli – Sarmad Khoosat’s cinematic masterpiece
By Maliha Rehman Kamli wanders through winding paths on musty hillsides, she zigzags through ancient trees with wizened trunks, she spreads her hands in abandon on the peak of a...
The Curious Case of Fashion’s Sleeping Beauties
The coronavirus has slowed life down and turned timetables topsy turvy. There are many of us who slept through the day during the early weeks of lockdown. We’ve all become...
Timelessness at Bridal Couture Week: ‘Zeenat’ by Umsha by Uzma Babar
The 18th edition of this year’s Pantene Hum Bridal Couture Week boasted plenty of showstoppers – but the star power exuded in Umsha by Uzma Babar’s show was in a...
‘Tis the season for lawn! Inside Ansab Jahangir’s Lawn 2021 Launch Party!
A flurry of colors were splayed out on a picturesque garden by the sea at Karachi’s Beach Luxury hotel. Lawn launch parties do tend to be colorful affairs. Speaking from...
Shamaeel Ansari’s ‘Saaz’ – to the tune of fierce, beautiful music
Shamaeel Ansari’s aesthetic has always been a fierce one. For 34 odd years, the designer has created clothes for the woman who loves looking beautiful but also wants to stand...
Inside Farah Talib Aziz’s Karachi Flagship Store Launch
By Maliha Rehman Circa, 2016, I met designer Farah Talib Aziz for the very first time. She was operating from the basement of her home at that time, racks clustered...
Scanning the Pakistani Fashion Show calendar for Autumn/Winter 2021
By Maliha Rehman This used to be fashion week season merely two years ago. The weather would begin to get slightly nippy and social media would be clustered with...
The evolution of the ‘Khaadi’ logo – and the evolution of Khaadi
By Maliha Rehman Why should a brand opt to reinterpret its 23 years long stronghold in retail by opting for a logo change? Why should Khaadi, in particular, do so,...
Men’s shoes getting a high-end touch in a one-of-a-kind brand-model collaboration – Logo x Hasnain Lehri
By Maliha Rehman The realm of men’s footwear is a long ignored one in Pakistan. Brands tend to follow staid, commercially friendly lines. A man wanting to make an avant-garde...
The ‘Random Year That Was 2025’ Gloss Etc Awards
By Maliha Rehman ‘Tis the season to hand out some completely random awards! Presenting the ‘Random Year That Was 2025’ Gloss Etc Awards, recognizing major achievements in Pakistan’s entertainment and...
Coming up: A Pak-Turk collaboration on the life of Salahuddin Ayyubi
By Maliha Rehman The Muslim world is going through troubling times. There is a general feeling of ...
From the Motorway to Minar-e-Pakistan: Living in Fear
By Maliha Rehman It’s been a tough few weeks, if you’re a Pakistani woman. A slew of ...
Independence Day Special: Fashion statements that go green!
By Maliha Rehman Independence Day always tends to bring on an onslaught of green and white. The ...
Analyzing the details that make Khuda aur Mohabbat 3 beautiful, with director Syed Wajahat Hussain
By Maliha Rehman The makers of the drama Khuda aur Mohabbat 3 did not know what a ...
A drama called ‘Dunk’ – and what makes it brilliant
By Maliha Rehman The drama Dunk on ARY Digital ends today, wrapping up a 31 episode long ...
Sheheryar Munawar’s ‘Prince Charming’ may be 12 minutes long – but it leaves you thinking for much later
By Maliha Rehman A 12 minute short film, the first 45 minutes of a woman’s morning – ...
Are Pakistani Dramas Promoting Regressive Content in a bid to gain TRP’s?
By Sarah Shaukat The content of Pakistani dramas has long caused contention. Even the most uber-famous plays ...
Sadaf Kanwal is Pakistan’s favorite Bahu and here’s why that’s problematic
By Maliha Rehman If you’re on Twitter, you know who Pakistan’s favorite bahu is this weekend. It’s ...
“The YouTube views of ‘Na Cher Malangaan Nu’ show that people are enjoying the song and I am very happy,” says Farhan Saeed
By Maliha Rehman People have definitely been talking about ‘Na Cher Malangaan Nu’. The single released on ...
Style Round-up: Favorite Celebrity Looks this Eid-ul-Adha 2021!
By Maliha Rehman It’s been a festive three days, sartorially speaking. Even with the coronavirus still running ...