2020’s most significant fashion trend: Face Masks
With a virus running rampant, you may not have thought about your wardrobe for a while. But it’s likely that you’ve mulled over what face mask to use. The accessory...
Defining dress codes for the Pakistani man
By Maliha Rehman The business of men’s fashion is an important one, even an essential one – but it is one that often gets sidelined by the spotlight, in Pakistan....
The Salon That Has Everyone Talking
By Maliha Rehman About three months ago, Paragon Salon – a salon network based in the Punjab – opened its fifth branch in Lahore’s DHA area. Helmed by partners Ali...
Jugnu, the firefly – shining some light on Pakistani pret!
By Maliha Rehman In the run-of-the-mill, dreary landscape that now masquerades as ‘Pakistani fashion’, there are a few designers that one is thankful for. This rapidly depleting motley crew is...
Hussan Ara Mansion: Mohsin Naveed Ranjha mixes wedding-wear with the rustic splendor of Karachi’s age-old havelis
By Maliha Rehman Inside Mohsin Naveed Ranjha’s ‘Hussan Ara Mansion’, model Sadaf Kanwal is framed within the borders of a dilapidated window. Resplendent in glittering, heavily embellished bridal-wear, she stands...
Style-spotting: Here’s what’s trending this summer!
By Maliha Rehman There’s one key word intrinsic to summer fashion: comfort. You can’t possibly put your best foot forward while you’re sweating buckets. Fashion in the long, hot, Pakistani...
Imperial Tutorial College’s Open Day places focus on cultivating a skilled student body for Pakistani fashion’s landscape
By Maliha Rehman The Open Day recently organized by the Imperial Tutorial College (ITC), Karachi, was attended by an impressive number of young students aspiring to build their careers in...
A ‘roar’ing success – Emraan Rajput designs for Danish Taimoor in Sher
By Maliha Rehman One of the year’s most-watched dramas. One of the country’s biggest stars. And one of Pakistani fashion’s most exciting names. The drama Sher on ARY Digital, with...
Mohsin Naveed Ranjha’s Makhfi – regality and history spun into an unstitched line
By Maliha Rehman Old-world beauty and the bittersweet tale of a princess hiding behind her poetry forms the inspiration for designer Mohsin Naveed Ranjha’s latest luxury unstitched collection, symbolically titled...
Kamli – Sarmad Khoosat’s cinematic masterpiece
By Maliha Rehman Kamli wanders through winding paths on musty hillsides, she zigzags through ancient trees with wizened trunks, she spreads her hands in abandon on the peak of a...
Men’s shoes getting a high-end touch in a one-of-a-kind brand-model collaboration – Logo x Hasnain Lehri
By Maliha Rehman The realm of men’s footwear is a long ignored one in Pakistan. Brands tend to follow staid, commercially friendly lines. A man wanting to make an avant-garde...
Forget the Awards Red Carpet, come check out HSY’s swingin’ party
It was a weeknight in Lahore but the city was swinging. A hitherto unassuming building in Lahore’s Gulberg area was emblazoned with lights and a familiar logo shone out. HSY,...
Timelessness at Bridal Couture Week: ‘Zeenat’ by Umsha by Uzma Babar
The 18th edition of this year’s Pantene Hum Bridal Couture Week boasted plenty of showstoppers – but the star power exuded in Umsha by Uzma Babar’s show was in a...
‘Tis the season for lawn! Inside Ansab Jahangir’s Lawn 2021 Launch Party!
A flurry of colors were splayed out on a picturesque garden by the sea at Karachi’s Beach Luxury hotel. Lawn launch parties do tend to be colorful affairs. Speaking from...
Shamaeel Ansari’s ‘Saaz’ – to the tune of fierce, beautiful music
Shamaeel Ansari’s aesthetic has always been a fierce one. For 34 odd years, the designer has created clothes for the woman who loves looking beautiful but also wants to stand...
‘Tis the season to spin Silken Dreams
With the winter festive season right around the corner, and lockdowns trying to slink their way out of our lives, most fashion aficionados are feeling the need for a wardrobe...
Inside Farah Talib Aziz’s Karachi Flagship Store Launch
By Maliha Rehman Circa, 2016, I met designer Farah Talib Aziz for the very first time. She was operating from the basement of her home at that time, racks clustered...
Scanning the Pakistani Fashion Show calendar for Autumn/Winter 2021
By Maliha Rehman This used to be fashion week season merely two years ago. The weather would begin to get slightly nippy and social media would be clustered with...
Khaadi comes back – hopefully, for good!
By Maliha Rehman A new store, a new logo. A little more than five months ago, high street heavyweight Khaadi had gone through a transformation. The brand’s longstanding logo for...
Emraan Rajput and Danish Taimoor Strike Again With Another Range of Bespoke Looks During US Tour!
From creating an aura in the hit drama Sher that people are still admiring to grooms and groomsmen pouring in, having getting inspired by Ayeza Khan’s brother’s wedding, there is...
2020’s most significant fashion trend: Face Masks
With a virus running rampant, you may not have thought about your wardrobe for a while. ...